“Morgan Spurlock, you’re a shameless whore” says American talk show host Jimmy Kimmel as the documentary filmmaker walks on stage in a jacket covered in sponsor logos. No, the Supersize Me director hasn’t sold out, he’s just making a movie about the legally convoluted nature of advertising and product placement… that is funded primarily by advertising and product placement. The concept is as neat and cheeky as Spurlock’s previous work, but anyone with a passing knowledge of marketing will see this is basically Advertising for Dummies. Still, Morgan’s ludicrous ads for obscure brands such as Ban and Main ‘n’ Tail are worth the ticket alone.3/5
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